5 minutes

HR has never been more valuable. We still haven't proved it.

Here's a tighter version: An HR leader bringing an engagement score to the ELT in 2026 is like a CFO bringing just revenue. We've known this for a long time, and yet here we are. Back in 2006, my old university textbook was already asking whether HR technology could be a genuine source of competitive advantage. Twenty years on, the gap between what HR does and what we can show for it is wider than ever. The history of the profession explains why. Every era, HR took on more strategic weight, but the way we proved our value stayed the same: lag indicators like turnover and engagement scores that miss the work that actually matters. That's an infrastructure problem, not a failure of ambition, and it's exactly why AI's biggest opportunity for HR is making that invisible work visible in real time.
Written by
Jessie Ivancic
Published on
August 11, 2026

HR has always created value. But a CHRO arriving at an ELT meeting in 2026 with an engagement score to demonstrate culture is like a CFO presenting just revenue.

In 2006, Dessler, Griffiths and Lloyd-Walker's Human Resource Management was cutting-edge HR academia. My old university copy has a table in it that maps four eras of Australian HRM development, four different job titles and four different accounts of what the function was there to do. What strikes me reading it now is not that the profession failed to solve its measurement problem. It is that the tools were fit for purpose once, and the job simply grew past them.

Twenty years after its publication, the gap between what HR does and what we can show for it is wider than ever.

What the history of Australian HR practice actually tells us

The Welfare Officer era, running from roughly 1900 to 1950, was largely clerical in nature. HR sat with line managers, the work was administrative and industrial, and the challenge the textbook identifies is striking in its familiarity: a lack of data and an inability to measure HR's contribution to organisational goals.

The Personnel Officer period from 1950 to 1980 brought specialist functions into larger organisations, covering industrial relations, recruitment, induction, and appraisal. The function was still primarily servicing the business and still most visible when something went wrong.

The Human Resource Manager era from 1980 to 2000 made an explicit claim to strategy. HR moved from functional and welfare roles into something with, as the textbook puts it, "strategic connections to the total organisation." New specialist roles emerged, new language was adopted, and there was a genuine attempt to be seen differently by the organisations HR served.

From 2000 onwards, the profession fractured into a dozen descriptors: Knowledge Manager, People and Development Manager, Organisational Manager, HR Consultant. The portfolio widened, the regulatory complexity deepened, and the accountability expanded considerably. Each era relabelled itself and moved slightly closer to the table.

But the textbook from 2006 identified this as a live problem even then, noting that an "increased emphasis on HR's contribution to organisational goals and ways of measuring that contribution is apparent." Aspirational, and still largely unresolved twenty years later.

Why HR leadership still proves its worth the same way it did in 1980

Turnover rate, cost per hire, engagement score, headcount, training hours, FTE ratio. These are lag indicators that measure what has already happened and describe the workforce after the fact, and they are deeply inadequate as a representation of what HR actually does.

The most consequential HR work is invisible in these metrics. The conversation that stopped an escalation before it became a formal complaint. The process that produced a defensible termination. The early flag that prevented a months-long ER matter from reaching the Fair Work Commission. The judgement call that held a team together during a restructure. None of that appears in a dashboard, and none of it gets counted at year end.

This matters more now than it did even five years ago. The Fair Work Commission received 44,075 lodgements in 2024/25, a 10% year-on-year increase and 24% above the five-year average, with unfair dismissal applications up 11% and general protections claims up 13%.

The FWC President has described the volume as unsustainable. The environment HR is managing has genuinely changed, and the instruments we use to show that we are managing it have not kept pace.

We evolved the label. We even added the word culture. The metrics never followed.

I do not think this was a failure of ambition, because HR practitioners are deeply capable people doing genuinely difficult work. The problem is structural.

We have never had a practical way to make the invisible work of HR visible in real time, so what we had instead were retrospective metrics and narrative: year-end reports and headcount snapshots, culture surveys and engagement indexes that told us how people felt about what had already happened.

This shaped how organisations understood HR leadership's role, and it shaped how CHROs and people leaders were expected to demonstrate value, and that loop reinforced itself over decades. Every time the profession gained credibility, it was measured against the same instruments. So the work that mattered most, prevention, early intervention, consistency of practice, the quality of judgement across hundreds of small decisions, remained structurally invisible regardless of how strategic the title became.

When we cannot articulate our value, others define it for us.

The default framing, HR as a support service, a cost centre, the place people problems land, is one the profession has largely accepted for decades, and it is one we have inadvertently enabled by not solving the visibility problem sooner.

Why AI in HR might finally change the evidence problem

There is a lot of conversation in the HR profession about what AI will do to practitioners, whether it will replace roles, whether it will automate judgement, whether it fundamentally changes the nature of the work itself. From where I sit, that framing misses the point.

The more important question is what AI enables HR to do that we have genuinely never been able to do before.

HR work generates enormous amounts of signal: cases evolve, decisions are made, patterns form, interventions happen, and all of that is information about how the organisation is actually functioning. Not how it felt at survey time or what the turnover rate was at year's end, but what is actually happening as it happens.

The systems to capture that signal, structure it, and make it meaningful in real time have not existed until now.

That is what stands out to me. The efficiency gains alone are enough to transform our service delivery, but the deeper opportunity is visibility.

The ability to show a board what preventative action looks like in practice. To demonstrate that positive duty obligations are being met through consistent, documented behaviour across the function over time. To give a CHRO real-time sight of where risk is building, rather than a quarterly report about where it already landed.

The future of HR leadership starts with solving its oldest problem

Every 30 years, the profession updated its title and expanded its scope, from Welfare to Personnel to Human Resources to People and Culture. The work became more complex, more consequential, and more strategically central. The way we proved it mostly did not keep pace.

The evidence problem was never really about ambition or awareness. It was about infrastructure. What tools HR has had available to it, what those tools were designed to surface, and what they were never built to see. That is where the real story sits.

And that story is worth telling separately.

Intelligent HR Newsletter
Jessie Ivancic, GAICD, is exploring frontier technology to advance Australian HR.
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