Jessie Ivancic GAICD MAHRI

Chief HR Officer. Founder of Nooma and O-HR. AI/HR Industry Council Chair.  

Executive HR consultant, board advisor and founder, trusted strategist of Australian organisations navigating complexity, crisis and change

Fractional, interim, consulting and advisory engagements across Australia. A practitioner voice in the national conversation on AI and the future of HR.

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The background

Jessie Ivancic is a Chief Human Resources Officer and management consultant with deep experience across advisory, consulting and in-house executive leadership roles. She has led and advised organisations through crisis, transformation and structural change, including M&A, administration, public scrutiny and workforce redesign, working closely with boards and executive teams across retail, professional services, aged care, travel, hospitality, hotels and manufacturing.

She has led HR functions of up to 50 practitioners, managed budgets running to hundreds of millions of dollars, and been trusted with decisions that carry the highest consequence. She is the person CEOs and leaders call. The number in their phone when they want an off-the-record sense check.

Her work has taken her from redesigning the operating model of a major national retailer aligned to a strategy that helped them scale from $30m to more than $500m in ecommerce, to rebuilding the people governance framework of a large national law firm, to leading the People, Culture and Diversity function at Benetas through a bushfire evacuation on Christmas Eve. She has represented employee creditors through the liquidation of STA Travel in a voluntary capacity, oversaw five countries of covid-safe plans in a pandemic, recovered $2m in Fair Entitlements Guarantee claims for thousands of employees, and sat on crisis committees across industries. These are not hypothetical scenarios. They are the experiences that shape how she thinks and what she builds.

She started O-HR to expand her impact beyond one organisation and meet the needs of companies who find themselves in a crisis. Not every business needs access to the most senior HR talent permanently. But when they do, they need that capability immediately and for exactly as long as the situation requires.

There is a privilege in being brought in at the moment an organisation needs the most help, and leaving it better than you found it.

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Better HR. For everyone who does it

The best HR capability, the most impactful HR practice, and the safest technology tools have always followed the biggest budgets. Complex workplace relations obligations and risk are less exclusive. That is the gap Jessie is building to close. Making better, trusted AI genuinely accessible to individual Australian HR practitioners, not just organisations with enterprise technology budgets. Building AI literacy and safe practice across the profession. And closing the credibility gap HR has carried in the boardroom for decades, not by advocating for it, but by building the infrastructure that finally makes the work visible.HR has always delivered more than it could show. The tools to prove it are being built.

Animated Nooma chart of HR activity mix across operational, tactical and strategic work

The AI experiment for our craft

For two years, Jessie has been building inside HR practice. Designing AI-enabled workflows, testing outputs against real Australian compliance obligations, working through what it means to preserve human judgement inside an automated process.

She is a protectionist of human delivery and discretion in HR. The tools she designs do not simply preserve those moments. They elevate them. Building AI that has to be defensible, auditable, and trusted has sharpened the way she thinks about every HR process. There is AI that helps you do the work, and AI that does the work for you. The line is drawn task by task: risk, quality, and where human judgement must remain.

She has spent nearly twenty years watching the profession carry a credibility gap it did not create. Every executive peer walks into that room with a number. HR walks in with a qualitative update and a workforce headcount. The data describes the workforce. It says nothing about the work. You cannot presence your way out of a content problem. She has sat in those rooms. The gap was never a capability problem. The infrastructure to evidence the work has never existed.

Her governing principle is borrowed from navigation. Waze does not choose the destination, drive the car, or carry accountability for the journey. It reduces cognitive load, flags risk, and helps you arrive faster. The human is in control. Not human in the loop. That principle is not aspirational. It is structural. SOC 2 and ISO 42001, the international standard for AI management systems, have been pursued simultaneously with the Nooma build. Not retrofitted. Built in from the foundations. The work has drawn on governance advisors, legal expertise, and the rigour of the AICD company directors program. Her operating principles are in the O-HR charter. Her positions on AI, its social and environmental impact, and the responsibilities of building in this space are in O-HR's AI transparency statement and social and environmental impact statement.

She is also an employer and a business owner, living the same tension her clients and the practitioners Nooma is built for describe every day. The compliance obligations, the cost of getting people decisions wrong, the pressure to do more with less. Trusted AI is the vehicle to close the practice visibility gap, build AI literacy, and finally evidence the work HR has always done but never been able to show.

The platform being built by the industry

Nooma is what happens when a practitioner who has carried the accountability decides to build the infrastructure they always needed.Everything in Nooma is built from lived experience. The processes reflect what actually happens inside Australian organisations. The governance reflects what regulators and courts expect. The AI is designed to preserve human judgement, not bypass it.It is built by someone who has used every kind of HR tool and resource on the market, has been in the room when things went wrong, and knows exactly what was missing.

Read the Nooma Story

Help solve the industry problem

Meeting that opportunity requires curiosity, not fear. It requires practitioners who engage deeply with how their work is actually done and seek out systems that support practice, not just compliance.

A growing group of Australian HR leaders, employment law advisors, AI governance specialists, and practitioners is helping shape what trusted AI in HR looks like from the inside. An Industry Council of senior HR professionals reviews how AI is deployed, tests whether outputs reflect real practice, and challenges design decisions where AI should be constrained. Pilot partners are testing workflows inside their own organisations. Advisors are contributing expertise across employment law, technology governance, and HR practice.The problems are structural. The solutions require the profession to take it on.

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Speaking and panel enquiries

Jessie speaks on AI and the future of HR practice, responsible AI workforce integration, the governance obligations that sit with boards and executives, and what it takes to lead HR through genuine complexity. She is selectively available for conferences, leadership events and panel discussions.
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