Chief HR Officer. Founder of Nooma and O-HR. AI/HR Industry Council Chair.
Executive HR consultant, board advisor and founder, trusted strategist of Australian organisations navigating complexity, crisis and change
Fractional, interim, consulting and advisory engagements across Australia. A practitioner voice in the national conversation on AI and the future of HR.

The background
Jessie Ivancic is a Chief Human Resources Officer and management consultant with deep experience across advisory, consulting and in-house executive leadership roles. She has led and advised organisations through crisis, transformation and structural change, including M&A, administration, public scrutiny and workforce redesign, working closely with boards and executive teams across retail, professional services, aged care, travel, hospitality, hotels and manufacturing.
She has led HR functions of up to 50 practitioners, managed budgets running to hundreds of millions of dollars, and been trusted with decisions that carry the highest consequence. She is the person CEOs and leaders call. The number in their phone when they want an off-the-record sense check.
Her work has taken her from redesigning the operating model of a major national retailer aligned to a strategy that helped them scale from $30m to more than $500m in ecommerce, to rebuilding the people governance framework of a large national law firm, to leading the People, Culture and Diversity function at Benetas through a bushfire evacuation on Christmas Eve. She has represented employee creditors through the liquidation of STA Travel in a voluntary capacity, oversaw five countries of covid-safe plans in a pandemic, recovered $2m in Fair Entitlements Guarantee claims for thousands of employees, and sat on crisis committees across industries. These are not hypothetical scenarios. They are the experiences that shape how she thinks and what she builds.
She started O-HR to expand her impact beyond one organisation and meet the needs of companies who find themselves in a crisis. Not every business needs access to the most senior HR talent permanently. But when they do, they need that capability immediately and for exactly as long as the situation requires.
There is a privilege in being brought in at the moment an organisation needs the most help, and leaving it better than you found it.






Better HR. For everyone who does it
The best HR capability, the most impactful HR practice, and the safest technology tools have always followed the biggest budgets. Complex workplace relations obligations and risk are less exclusive. That is the gap Jessie is building to close. Making better, trusted AI genuinely accessible to individual Australian HR practitioners, not just organisations with enterprise technology budgets. Building AI literacy and safe practice across the profession. And closing the credibility gap HR has carried in the boardroom for decades, not by advocating for it, but by building the infrastructure that finally makes the work visible.HR has always delivered more than it could show. The tools to prove it are being built.
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Nooma is what happens when a practitioner who has carried the accountability decides to build the infrastructure they always needed.Everything in Nooma is built from lived experience. The processes reflect what actually happens inside Australian organisations. The governance reflects what regulators and courts expect. The AI is designed to preserve human judgement, not bypass it.It is built by someone who has used every kind of HR tool and resource on the market, has been in the room when things went wrong, and knows exactly what was missing.
Read the Nooma StoryMeeting that opportunity requires curiosity, not fear. It requires practitioners who engage deeply with how their work is actually done and seek out systems that support practice, not just compliance.
A growing group of Australian HR leaders, employment law advisors, AI governance specialists, and practitioners is helping shape what trusted AI in HR looks like from the inside. An Industry Council of senior HR professionals reviews how AI is deployed, tests whether outputs reflect real practice, and challenges design decisions where AI should be constrained. Pilot partners are testing workflows inside their own organisations. Advisors are contributing expertise across employment law, technology governance, and HR practice.The problems are structural. The solutions require the profession to take it on.
